ASÉANCE was commissioned by Toolbox Creative to shape the visual identity of Basin, the new luxury spa at the iconic Fairmont Banff Springs. The project centered on capturing the atmospheric experience of glacial waters and mountain serenity, translating the essence of the spa into an immersive visual language.

ASÉANCE’s team styled, photographed, and co-directed the film, creating bespoke sets to reflect each unique spa service.

The resulting assets—featured across the launch campaign, website, and promotional materials—form a series of human-centered, art-meets-wellness photographs and brand films.

This project stands as one of the most unique of its kind for Fairmont and within Canada, merging luxury hospitality with mood-driven aesthetics at a cultural landmark.