Perrier Sober Chic Campaign

Production and Co-Direction for Perrier’s Sober Chic global social ads. The campaign focused on the main range of Perrier’s new non-alcoholic offerings in three key skus: Lemonjito, Roséllini, and Piña Colada.

Production on set which included sourcing all talent; stylists, cinematographers, sound designers, and assistants. Co-Direction alongside agency with tasks that included overall creative treatment, social storyline, and editing.

Ads featured on social media paid placements throughout Europe and North America.

Agency: Ogilvy.
Production / Co-Direction: Aséance
Production Manager: Monica Maiato
Video and sound: Entyre Media
Styling: Bri Beaudoin, Sophie McKenzie, Nicole Sjostedt